Rodric David

By Rodric David I was fortunate enough to spend some time with accomplished actress, comedienne, and TV host Whoopi Goldberg this past spring. Whoopi is an American icon and movie star. She is one of the few performers ever to have won an Emmy Award, Tony Award, Grammy Award, and Academy Award. Whoopi is probably […]

Recently Mathew Ball wrote an extraordinarily well written article titled, “Fortnite is the Future, but Probably Not for the Reasons You Think” that provides some significant insights into why I have invested so heavily in a Gaming focused content future. The article can be read here. Ask yourself – How is it a game that […]

Before filming with Justin Bieber in November 2013, Tyga took my new Tesla for a spin.   It was November 2013 when Tyga and Justin Bieber headed down to Thunder Studios to film the video for their single “Wait for a Minute”. The studio phones started running hot that morning after the “Beliebers” caught wind […]

The term content is broadly used in the entertainment industry to describe anything a consumer reads, views, plays, and engages with. Whether it is a blog post, short film, novel, or cute pet video, platforms exist for near seamless global distribution of that content to a potential audience. Distribution platforms such as YouTube, Twitch, Facebook, […]

By Rodric David Irving Azoff, famed entertainment executive and musician manger, intensified his campaign against YouTube with a barrage of tweets on June 22, including a declaration of his support for the initiative of 180+ recording artists who had recently published an open letter to Congress. The letter lobbies for an update to the nearly 20 year […]

Paywalls in Gaming could predict the future of the entire content business. Blocking audiences from exploring content through subscription paywalls can be a double edged sword. There has been enormous consumer backlash against subscription fees (over $100/ year) for Xbox Live and PSN, and it took years for irate Xbox owners to actually be able […]

By Rodric David I am a Trekkie! I’ll admit it, I am an unabashed fan of all things Star Trek and have been since I was a little boy watching the first series, created by Gene Roddenberry, starring William Shatner and Leonard Nimoy. September 8, 2016 marks the 50th Anniversary of the premiere of the […]

By Rodric David 9 June 2016 A tipping point was reached in 2015 when consumers spent more time engaged on mobile devices (198 minutes per day) than they spent watching programming on television (168 minutes per day). I find it extraordinary that this fact remains largely under reported in the mainstream media, as it is […]

Mathew Ball’s excellent article explores the failure of traditional media companies to recognize pressing risks to their businesses due to the upheaval in content distribution systems. The article makes the argument that technological changes are driving a wholesale shift in content distribution infrastructure. I’ve also addressed this topic in an article of my own.   Mr. […]

By Rodric David   Last August, legendary Australian motorcycle stunt rider Robbie Maddison spent the day at Thunder Studios filming for a Kia campaign with Blake Griffin. Maddo is probably best known to American audiences for breaking the world record for distance jumping live on ESPN on the 40th anniversary of Evel Knieval’s jump over […]