Paywalls in Gaming could predict the future of the entire content business. Blocking audiences from exploring content through subscription paywalls can be a double edged sword. There has been enormous consumer backlash against subscription fees (over $100/ year) for Xbox Live and PSN, and it took years for irate Xbox owners to actually be able […]
This is the first of a three-part series by Rodric David For over 5000 years technological advances that disrupt and improve the efficiency of the distribution of goods, services, and information have spurred the advancement of civilization. Written language is believed to have been invented in Mesopotamia around 3200 BC creating the first method of recording […]
It was a summer of commercials at Thunder Studios! We were proud to be the venue of choice for productions of a number of the world’s most recognizable brands. Some of the companies Thunder recently hosted include Calvin Klein, Target, Apartments.com, Heineken Beer, one of the world’s largest tech companies (I can’t disclose), and automotive […]
Known for our expertise in the automotive category, Thunder Studios was the home for two national auto spots that debuted during Super Bowl 50. The first, the Defy Labels campaign for the Mini Clubman nameplate, features an ensemble cast of icons speaking about the labels they’ve overcome and even embraced on their paths to success. […]
By Rodric David I am a Trekkie! I’ll admit it, I am an unabashed fan of all things Star Trek and have been since I was a little boy watching the first series, created by Gene Roddenberry, starring William Shatner and Leonard Nimoy. September 8, 2016 marks the 50th Anniversary of the premiere of the […]
Mathew Ball’s excellent article explores the failure of traditional media companies to recognize pressing risks to their businesses due to the upheaval in content distribution systems. The article makes the argument that technological changes are driving a wholesale shift in content distribution infrastructure. I’ve also addressed this topic in an article of my own. Mr. […]