Why and How the Metaverse Will Supplant the Internet

Why and How the Metaverse Will Supplant the Internet

Published on Nab Amplify By Rodric David History records epochs that impact human behavior and culture in ways that were previously unimaginable. The Industrial Revolution, in a relatively short period of time, materially impacted the lives of all people, industries, businesses, and governments through the invention and commercialization of new technologies.  These innovations impacted trade, […]

Great content? That’s only the half of it.

Great content? That’s only the half of it.

The next ten years of wealth creation in media will equally be determined by mastery of emerging platforms. By Rodric David OVUM, a leading analyst house across converging media, telecoms, and IT markets, recently released its research analysis on the coming 10 years in the media business from the consumer perspective. Based on the content […]

THE BACKLOT: BAFTA BRITANNIA AWARDS

THE BACKLOT: BAFTA BRITANNIA AWARDS

By Rodric David BAFTA, the British Academy of Film and Television Arts, hosts an annual gala dinner to honor the achievements of distinguished individuals and companies in the entertainment industry. The Britannias were most recently held on October 30, 2015 at the iconic awards venue The Beverly Hilton. Thunder Studios was delighted to be a […]

Empowering Creators

Empowering Creators

The term content is broadly used in the entertainment industry to describe anything a consumer reads, views, plays, and engages with. Whether it is a blog post, short film, novel, or cute pet video, platforms exist for near seamless global distribution of that content to a potential audience. Distribution platforms such as YouTube, Twitch, Facebook, […]

Paywalls and Gaming: The Canary in the Coal Mine?

Paywalls and Gaming: The Canary in the Coal Mine?

Paywalls in Gaming could predict the future of the entire content business. Blocking audiences from exploring content through subscription paywalls can be a double edged sword. There has been enormous consumer backlash against subscription fees (over $100/ year) for Xbox Live and PSN, and it took years for irate Xbox owners to actually be able […]

DISTRIBUTION 101: A Very Brief History of Civilization

DISTRIBUTION 101: A Very Brief History of Civilization

This is the first of a three-part series by Rodric David For over 5000 years technological advances that disrupt and improve the efficiency of the distribution of goods, services, and information have spurred the advancement of civilization.  Written language is believed to have been invented in Mesopotamia around 3200 BC creating the first method of recording […]

THE BACKLOT: Commercials, Commercials, Commercials

THE BACKLOT: Commercials, Commercials, Commercials

It was a summer of commercials at Thunder Studios! We were proud to be the venue of choice for productions of a number of the world’s most recognizable brands. Some of the companies Thunder recently hosted include Calvin Klein, Target, Apartments.com, Heineken Beer, one of the world’s largest tech companies (I can’t disclose), and automotive […]

Big Media is Missing the Big Picture, but it’s Not Too Late

Big Media is Missing the Big Picture, but it’s Not Too Late

Mathew Ball’s excellent article explores the failure of traditional media companies to recognize pressing risks to their businesses due to the upheaval in content distribution systems. The article makes the argument that technological changes are driving a wholesale shift in content distribution infrastructure. I’ve also addressed this topic in an article of my own.   Mr. […]

DISTRIBUTION 102: Media, Movies, and Mobiles

DISTRIBUTION 102: Media, Movies, and Mobiles

This is the second of a three-part series by Rodric David Historically we have viewed distribution primarily as the physical movement of goods. This changed in 1440 with the invention of the Printing Press by Johannes Gutenberg which enabled knowledge and information to be distributed on a large scale. The printing press was the foundation […]