Why Is Thunder Studios All In on a Gaming Future?

Why Is Thunder Studios All In on a Gaming Future?

Recently Mathew Ball wrote an extraordinarily well written article titled, “Fortnite is the Future, but Probably Not for the Reasons You Think” that provides some significant insights into why I have invested so heavily in a Gaming focused content future. The article can be read here. Ask yourself – How is it a game that […]

The Backlot: Tyga Test Drives My Tesla

The Backlot: Tyga Test Drives My Tesla

Before filming with Justin Bieber in November 2013, Tyga took my new Tesla for a spin.   It was November 2013 when Tyga and Justin Bieber headed down to Thunder Studios to film the video for their single “Wait for a Minute”. The studio phones started running hot that morning after the “Beliebers” caught wind […]

Empowering Creators

Empowering Creators

The term content is broadly used in the entertainment industry to describe anything a consumer reads, views, plays, and engages with. Whether it is a blog post, short film, novel, or cute pet video, platforms exist for near seamless global distribution of that content to a potential audience. Distribution platforms such as YouTube, Twitch, Facebook, […]

Paywalls and Gaming: The Canary in the Coal Mine?

Paywalls and Gaming: The Canary in the Coal Mine?

Paywalls in Gaming could predict the future of the entire content business. Blocking audiences from exploring content through subscription paywalls can be a double edged sword. There has been enormous consumer backlash against subscription fees (over $100/ year) for Xbox Live and PSN, and it took years for irate Xbox owners to actually be able […]

A Content Revolution

A Content Revolution

By Rodric David 9 June 2016 A tipping point was reached in 2015 when consumers spent more time engaged on mobile devices (198 minutes per day) than they spent watching programming on television (168 minutes per day). I find it extraordinary that this fact remains largely under reported in the mainstream media, as it is […]

Big Media is Missing the Big Picture, but it’s Not Too Late

Big Media is Missing the Big Picture, but it’s Not Too Late

Mathew Ball’s excellent article explores the failure of traditional media companies to recognize pressing risks to their businesses due to the upheaval in content distribution systems. The article makes the argument that technological changes are driving a wholesale shift in content distribution infrastructure. I’ve also addressed this topic in an article of my own.   Mr. […]

THE BACKLOT: ROBBIE MADDISON

THE BACKLOT: ROBBIE MADDISON

By Rodric David   Last August, legendary Australian motorcycle stunt rider Robbie Maddison spent the day at Thunder Studios filming for a Kia campaign with Blake Griffin. Maddo is probably best known to American audiences for breaking the world record for distance jumping live on ESPN on the 40th anniversary of Evel Knieval’s jump over […]

The Backlot: Ken Block’s Gymkhana Eight Livery

The Backlot: Ken Block’s Gymkhana Eight Livery

This 650 HP Ford Fiesta glows in the dark and goes 0-60 in under 2 seconds Wowza, check out Ken Block’s insanely exciting Gymkhana Eight: Ultimate Exotic Playground; Dubai filmed in my old UAE stomping grounds.  Just wait until you see Ken Block’s Ford Fiesta obliterate a Bugatti Veyron in a drag race before drifting its […]

DISTRIBUTION 101: A Very Brief History of Civilization

DISTRIBUTION 101: A Very Brief History of Civilization

This is the first of a three-part series by Rodric David For over 5000 years technological advances that disrupt and improve the efficiency of the distribution of goods, services, and information have spurred the advancement of civilization.  Written language is believed to have been invented in Mesopotamia around 3200 BC creating the first method of recording […]

THE BACKLOT: BAFTA BRITANNIA AWARDS

THE BACKLOT: BAFTA BRITANNIA AWARDS

By Rodric David BAFTA, the British Academy of Film and Television Arts, hosts an annual gala dinner to honor the achievements of distinguished individuals and companies in the entertainment industry. The Britannias were most recently held on October 30, 2015 at the iconic awards venue The Beverly Hilton. Thunder Studios was delighted to be a […]